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Product-as-a-Service business innovation accelerates the circular economy - a WCEF2025 accelerator session
Webinar
16/05/2025 | 12h30 - 14h00 (GMT+01:00) Paris
Informations
This webinar on May 16 from 12:30pm to 2pm CET, is an accelerator session at the World Circular Economy Forum (WCEF) 2025.
This session will highlight the critical role of business model innovation in addressing today’s environmental challenges. It will explore how Product-as-a-Service (PaaS) serves as a bridge between the principles of a circular economy and the urgent need for companies to undergo a sustainable transformation.
Key questions include:
- Why circular economy alone is not enough? Why is business model innovation, like PaaS, essential for achieving circular economy goals ?
- How does PaaS promote resource efficiency, waste reduction, and long-term sustainability?
- What are the practical steps and challenges for companies transitioning to PaaS?
- What are the recommendations to implement such models
This session is particularly relevant as global efforts to reduce environmental impact cannot rely only on technological advancements; they require rethinking how businesses create and deliver value. PaaS represents a transformative approach, shifting the focus from ownership to usership, replacing volume- and product-centric offers by customer-and service-centric solutions.
Participants will benefit from real PaaS use cases from PACCT’s network, showcasing successful PaaS implementations. These examples will demonstrate how innovative business models can drive measurable environmental and economic benefits.
Conférenciers
JOHNSTON François
JOHNSTON CIRCULAR
Associate founder